OBJECTIVE

How can five films from one director be represented by one visual system?

APPROACH

The film, Roger & Me, was the first and most authentic documentary of politically controversial director, a poor working-class man just trying to expose the perpetrators that keep people down in the American society. The challenge was figuring out how can I visually tie together his films: Roger & Me, Bowling for Columbine, Fahrenheit 9/11, Sicko, and Capitalism: A Love Story.

From a common theme, I was able to make design decisions. The red and white stripes element indicated the political nature of the films. Black and white photography represented the delusional reality that Americans lived. Custom distressed typography highlighted the grassroots struggles of the common person.

CATEGORIES
Branding
Print Design
Web Design
Motion Graphics
Editorial
Packaging
Event

TYPEFACES
Geared Slab
Museo Sans
Custom

DELIVERBALES
Poster
Festival Catalogue
Tickets
Business System
Animated Logo
Festival Trailer
Product Packaging
Advertisement

Michael Moore sarcastically exposes the US Government as a tool for the greed of corporate capitalism. Moore attempts to awaken and engage the masses from the delusion we call the American Dream.

The extemporaneous visuals are inspired by materials and aesthetics of political protests, utilizing the concept of fighting the system.